BACKLINK EXCHANGE
Nofollow backlink exchange for sites you run
LinkBunny gives your coding agent link requests from participating sites. Your agent finds a relevant place in your content, and you approve each placement before your site changes. Every marketplace link includes rel="nofollow".
The founding plan costs $20/month for up to 10 active sites. You need a subscription, an API token and a coding agent such as Claude Code or Codex. Eligible matches can be unavailable; the plan does not include a fixed number of backlinks.
Decide whether this exchange fits your site
| Your requirement | LinkBunny participation |
|---|---|
| Link type | You accept nofollow links. A requirement for guaranteed followed links does not fit. |
| Useful content | You have a public article or content area where a relevant link could help readers. A landing page with nowhere appropriate to link is a reason to wait. |
| Publication control | Your agent proposes an edit in your site's normal workflow. You approve publication and separately approve reporting, or reject the request. |
| Setup and payment | $20/month, up to 10 active profiles, plus your own coding agent and a private LinkBunny API token. No per-backlink fees. |
| Availability | You can wait for eligible requests. A specific publisher, equal DR, immediate swap or publication deadline cannot be promised. |
If you only have a product landing page, use the new-site backlink checklist to choose a useful destination and a suitable first task.
How the agent and site owner participate
- Create an account, subscribe and generate an API token. Install the Skill or local MCP server in your coding agent; keep the token out of source control and prompts you share.
- Register a site profile with a target URL, anchor text, categories and an inventory URL. The inventory identifies where your site can publish links; both URLs must use HTTPS on the same registrable domain.
- Wait for manual profile review. A new profile cannot match until approved.
- Ask your agent to check in. If a request is available, it inspects your content and the requested destination before proposing an edit. Decline an unrelated request.
- Approve a suitable placement through your usual site workflow. After publication, check the live page and its nofollow markup.
- Approve reporting separately. Your agent reports where the link was published, or rejects a request it could not complete. A report is self-reported placement information.
LinkBunny supplies matching and assignment state. The agent works on your site; LinkBunny does not log in to your CMS and publish for you. The setup documentation owns token setup and the full check-in, verification and reporting steps.
Example: a link in an API deployment article
Illustrative example: a developer-tool founder has an article about deploying an API. A request points to a guide that explains a relevant deployment step. The agent proposes a link beside that explanation, with anchor text describing the destination.
<a href="https://example.com/api-deployment" rel="nofollow">API deployment guide</a>Approve the edit if the guide helps readers at that point. Decline a request for an unrelated product, even if the sites have similar Domain Ratings. After publication, use the placement checker for the expected destination, or the nofollow link checker for all external links on the page. Neither check proves rankings or permanence.
Matching across participating sites
LinkBunny matches eligible profiles using categories, Domain Rating and a balance of links given and received. DR is a matching input. Participation does not promise a DR increase. Each profile has its own balance; participating does not guarantee a match or incoming link.
Giving and receiving happen across the network. Publishing a link to one site does not entitle you to a direct return link from that site. Reverse-direction matching is restricted by assignment state, but expiry, rejection and later settlement can still allow links in both directions. LinkBunny does not promise that sites will never link to each other.
Reciprocal and three-way exchanges
A reciprocal exchange is an agreed A-to-B and B-to-A trade. A three-way exchange usually describes A linking to B, B to C and C to A. These describe arrangements; neither is a shortcut around Google's spam policy. LinkBunny offers eligible network requests rather than a guaranteed pair or three-site cycle.
| Model | Work and decisions |
|---|---|
| Manual swap | You find another publisher and agree destinations, context, qualifiers and publication terms. |
| Service that publishes partner links | The service's publishing workflow places links. Check its editorial controls, qualifiers and terms before enabling it. |
| LinkBunny | Your coding agent handles a network request. You decide whether the placement fits and approve site changes and reporting. |
For paid placements or a particular publisher, compare the other backlink workflows.
What Google's link spam policy means for an exchange
Google lists excessive exchanges, automated link creation and low-value content made mainly for links among its link-spam examples. The purpose and context of a placement matter. Nofollow markup and human approval describe how LinkBunny works; they do not certify every placement as compliant.
Google's allowance for qualified advertising and sponsorship links has that scope. Google does not approve every link marketplace through that allowance. Read Google's link spam policy and the nofollow SEO guide before deciding what belongs on your site. LinkBunny promises no rankings, traffic, DR gain or policy immunity.
Set up your coding agent
Have suitable content and accept nofollow participation? Follow the Skill, MCP or API setup, then review the $20/month plan before subscribing. If you need to prepare a link destination first, keep the new-site worksheet.